Product Dimension: 10.6"x  L,7.1"x  W, 5.1" H
Box Dimension: 12” L x 8.3” W x 5.9” H
Product Weight: 1.4 lbs

Made from high quality ABS plastic and finished with a scratch and UV-resistant clear coat.

Playforever cars are made to be played with.

With soft-roll rubber wheels, a tough body and a durable, high-gloss finish, each Icon is made to roll, built to last for years of play while still being beautiful enough to display.

It’s in the name: Playforever.

Every Playforever toy car is independently safety tested to the highest international standards. Each car is safety tested for either ages 1+ or 3+ and complies with the relevant USA, European and UK safety requirements.

Read more about our rigorous safety testing.

The very first vehicle in our collection, Bruno is a Playforever original. Born from a childhood fascination with tin cars and inspired by the beauty of classic cigar racers, founder Julian Meagher set out to create a debut piece that not only looked classic and stunning, but that was beautifully made from the very best materials available. Months of researching production methods to attain the glossiest surfaces possible; 5mm thick wall sections that had never been achieved before and that produced a solid sound, resonating when tapped; genuine rubber tyres as opposed to cheap skin versions. Honest materials that spelled quality, celebrating plastic as a truly exceptional material.

It was following an initial meeting with Nicky King at Habitat in 2004 that Julian's dream finally became a reality - the very first Bruno racing cars came off the production line, and began to grace the homes and playrooms of customers young and old, all over Europe.

The story of Bruno is a labour of love, beginning with a passion and a dream, and ending with a lifelong heirloom toy to be passed on, played with and remembered for generations.

Looking for a gift? Think about the cars they loved growing up, or the ones they can't stop looking at now.

Made for kids discovering cars for the first time and grown-ups who never stopped loving them, Playforever cars are made for joyful play and beautiful display.